Here you find the archive of my LinkedIn posts. Posts where I share my thoughts, experiences and observations apart from the more regular interactions about events. Follow me on LinkedIn to have the most up to date posts.
✈️ Aviation Innovation Myths – Part 5: Experience Innovation
“Your journey should be seamless—from home to destination. Instead, it’s waiting lines, food when not hungry, delays, and too many stakeholders pulling in different directions.”This is not a myth; it is the reality!Apple, Uber, and Amazon excel because they built end-to-end experiences from scratch. Many companies copy the idea of…
✈️ Aviation Innovation Myths – Part 4: User Experience Research
👉 "Flight attendants are stupid; they don't understand the solutions we design for them!"That was the myth I had to bust.In the 1960s, flight attendants were deeply involved in cabin and service design. But as aviation commoditized, decisions became all about price and weight. The crew's voice disappeared, and engineers…
✈️ Aviation Innovation Myths – Part 3: Design Refresh
"Cabin interiors set the stage, but service, emotional quality, and human connection are the true engines of passenger satisfaction and loyalty." Source: United Unveils the Elevated Aircraft Interior: Higher Standard of Premium International Travel Includes New Business Class Suites, Caviar Service and Largest Seatback Screens in the U.S. on new…